It’s Not All Sunshine & Rainbows!

There’s a phenomenon that all real estate professionals experience with a client at some point in their career. We call it “the HGTV effect”.

As more and more TV shows, books, and seminars about buying and selling homes emerge, we constantly see consumer’s expectations move away from the reality of the process. This effect is ESPECIALLY clear in the world of real estate investing.

What is a real estate agent to do in the face of all this misinformation?! This week, Jay and Gabe talk about how to effectively change your client’s expectations and win their trust in the process.

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